Google Analytics – Event Tracking

Client-ContentOnce a website is up and running, the next logical step is to analyse its performance based on user engagement to determine, if the website (virtual presence) has actually resulted in conversions (Business opportunities, new clients). There comes a time when the conversion rate might have reached a plateau, or a new campaign has failed to result in desired conversion rate? Basic reports may not provide the much needed insights.Enter Google Analytics- Event Tracking.

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