Social Media – Love it, or hate it, one just cannot afford to ignore it.
That is Social media in a nutshell.
With every customer turning a critic, writing reviews about products/ services at the click of a button, word about the business spreads like wildfire. Like begets like, Good reviews from customers attracts more signups for your business, while the opposite is true as well. A single bad review could send other potentials running to your competitors.
It is time to take initiative and drive the social media chatter in your favor. Creating useful content, engaging with your customers on the social platforms contribute to your social media presence. However, the success lies in monitoring these engagements and see which ones actually culminate into sales.
Here is a piece on tracking social media engagement written for a client.
Client Content, Do not Copy or Reproduce without permission.
Cover image credit : Social Metrics Pro
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